{"title":"New Pet? Start Here","description":"\u003cp\u003eBringing someone new home? Everything for the first nights and the first weeks — a heartbeat to settle against, and calm little jobs for the daytime energy.\u003c\/p\u003e","products":[{"product_id":"heartbeat-plush","title":"Heartbeat Plush — Calming Cuddle Companion","description":"\u003cdiv style=\"font-family:Arial,Helvetica,sans-serif;color:#4A554D;\"\u003e\n\u003cp style=\"font-family:Georgia,'Times New Roman',serif;font-size:22px;line-height:1.3;color:#2F3A34;margin:0 0 10px;\"\u003e\u003cstrong\u003eHelp your pet feel less alone.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;margin:0 0 18px;\"\u003eFor pets who hate being alone — new puppies, rescues, or anxious dogs — a familiar heartbeat is deeply reassuring. This plush companion gently mimics a real heartbeat to ease the hard alone-time moments, calm whining, and help your pet sleep through the night.\u003c\/p\u003e\n\u003cdiv style=\"background:#FFFDF8;border:1px solid #E9E2D2;border-radius:14px;padding:4px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eComfort for alone-time\u003c\/strong\u003e — a steady heartbeat feels like company.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003ePerfect for new puppies\u003c\/strong\u003e — eases the first nights away from the litter.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eQuieter nights\u003c\/strong\u003e — helps reduce whining and restlessness.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eSoft \u0026amp; washable\u003c\/strong\u003e — remove the module and machine wash the plush.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#E3EBE4;border:1px solid #C9D6CA;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#4A6B5E;\"\u003e\u003cstrong\u003eWhy a heartbeat works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.65;color:#3E4A42;\"\u003ePuppies spend their first weeks sleeping against their mother and littermates — warmth and a steady heartbeat are their first experience of safety. The plush recreates that familiar rhythm, so the crate or bed feels like company instead of isolation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#F1ECDF;border:1px solid #E3DCC9;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#4A6B5E;\"\u003e\u003cstrong\u003eHow to use it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.65;color:#3E4A42;\"\u003eTuck the gentle heartbeat module inside the plush, place it in your pet's bed or crate at calm times first (not only during panic), and let the familiar rhythm do the comforting — especially at bedtime and before you leave.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#FFFDF8;border:1.5px dashed #5F8575;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;font-size:14px;color:#2F3A34;\"\u003e\u003cstrong\u003eThe honest part\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.65;color:#3E4A42;\"\u003eMost pets bond with it within a few nights — but some need a gradual introduction, and a few never take to plush companions at all. Give it a week of calm exposure, and if it's not their thing, the \u003cstrong style=\"color:#2F3A34;\"\u003e30-day happiness guarantee\u003c\/strong\u003e has you covered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#F1ECDF;border:1px solid #E3DCC9;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 10px;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#4A6B5E;\"\u003e\u003cstrong\u003eWays to save\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;font-size:14px;line-height:1.6;color:#3E4A42;\"\u003e📦 \u003cstrong style=\"color:#2F3A34;\"\u003ePair \u0026amp; save:\u003c\/strong\u003e part of the \u003ca href=\"\/products\/anxiety-relief-bundle-calming-vest-heartbeat-plush-lick-mat\" style=\"color:#4A6B5E;font-weight:bold;\"\u003eCalm \u0026amp; Comfort Kit\u003c\/a\u003e (save $25) — or for new pups, the \u003ca href=\"\/products\/calm-pup-kit-heartbeat-plush-snuffle-ball-lick-mat\" style=\"color:#4A6B5E;font-weight:bold;\"\u003eCalm Pup Kit\u003c\/a\u003e at $59.99.\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.6;color:#3E4A42;\"\u003e🎁 \u003cstrong style=\"color:#2F3A34;\"\u003eFree gift:\u003c\/strong\u003e orders over $35 get our \u003ca href=\"\/products\/dog-licking-mat-slow-feeder-premium-lick-pad-with-suction-cups-for-dog-anxiety-relief-slow-feeder-dog-bowls-pet-placemat\" style=\"color:#4A6B5E;font-weight:bold;\"\u003egreen Slow-Feeder Lick Mat ($19.99)\u003c\/a\u003e free — add it to your cart and it rings up $0.00 at checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-family:Georgia,'Times New Roman',serif;font-size:18px;color:#2F3A34;margin:22px 0 10px;\"\u003e\u003cstrong\u003eCommon questions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdetails style=\"border:1px solid #E9E2D2;border-radius:10px;padding:12px 16px;margin:0 0 8px;background:#FFFDF8;\"\u003e\u003csummary style=\"font-size:14px;color:#2F3A34;font-weight:bold;cursor:pointer;\"\u003eIs the heartbeat loud?\u003c\/summary\u003e\u003cp style=\"font-size:14px;line-height:1.6;margin:10px 0 0;\"\u003eNo — it's a soft, gentle pulse meant to soothe, not startle. You'll barely hear it across the room.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border:1px solid #E9E2D2;border-radius:10px;padding:12px 16px;margin:0 0 8px;background:#FFFDF8;\"\u003e\u003csummary style=\"font-size:14px;color:#2F3A34;font-weight:bold;cursor:pointer;\"\u003eCan I wash it?\u003c\/summary\u003e\u003cp style=\"font-size:14px;line-height:1.6;margin:10px 0 0;\"\u003eYes — remove the heartbeat module first, then machine wash the plush.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border:1px solid #E9E2D2;border-radius:10px;padding:12px 16px;margin:0 0 8px;background:#FFFDF8;\"\u003e\u003csummary style=\"font-size:14px;color:#2F3A34;font-weight:bold;cursor:pointer;\"\u003eWhat pets is it for?\u003c\/summary\u003e\u003cp style=\"font-size:14px;line-height:1.6;margin:10px 0 0;\"\u003eDogs and cats of most sizes — especially puppies, rescues, and pets with separation anxiety.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp style=\"font-size:14px;line-height:1.6;margin:18px 0 14px;\"\u003e🧭 \u003cstrong style=\"color:#2F3A34;\"\u003eNot sure this is the right fit?\u003c\/strong\u003e \u003ca href=\"\/pages\/find-your-pets-calm\" style=\"color:#4A6B5E;font-weight:bold;\"\u003eTake our 30-second quiz\u003c\/a\u003e to find your pet's calm.\u003c\/p\u003e\n\u003cp style=\"font-size:13.5px;color:#4A554D;margin:0;border-top:1px solid #E9E2D2;padding-top:14px;\"\u003e✅ \u003cstrong\u003e30-day happiness guarantee\u003c\/strong\u003e · 🔒 Secure checkout · 🚚 Free shipping over $30\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MellowPaw","offers":[{"title":"Standard","offer_id":47511869096166,"sku":"CJMR101819001AZ","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/0136\/0358\/files\/hf_20260724_021933_898d0181-1262-433c-a619-db9bacda82e2.png?v=1784859800"},{"product_id":"2-in-1-lick-mat-treat-puzzle","title":"2-in-1 Lick Mat \u0026 Treat Puzzle — Slow Feeder","description":"\u003cdiv style=\"font-family:Arial,Helvetica,sans-serif;color:#4A554D;\"\u003e\n\u003cp style=\"font-family:Georgia,'Times New Roman',serif;font-size:22px;line-height:1.3;color:#2F3A34;margin:0 0 10px;\"\u003e\u003cstrong\u003eTwo calming tools in one.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;margin:0 0 18px;\"\u003eA lick mat that soothes and a slow feeder that protects your pet from gulping — spread, lick, and watch the stress melt away.\u003c\/p\u003e\n\u003cdiv style=\"background:#FFFDF8;border:1px solid #E9E2D2;border-radius:14px;padding:4px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eLicking gives nervous energy somewhere to go\u003c\/strong\u003e — ideal for storms, baths, and alone time.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eSlows fast eaters\u003c\/strong\u003e — healthier, paced meals.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eLarge, non-slip base\u003c\/strong\u003e — stays put while they work.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eEasy to clean\u003c\/strong\u003e — dishwasher safe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#E3EBE4;border:1px solid #C9D6CA;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#4A6B5E;\"\u003e\u003cstrong\u003eWhy licking calms\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.65;color:#3E4A42;\"\u003eLicking releases naturally soothing endorphins — it's a built-in self-calming behavior. Give it a purpose (a smear of food on a textured mat) and you turn a stressful moment into a settling ritual. Freeze the loaded mat and it lasts about 3x longer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#FFFDF8;border:1.5px dashed #5F8575;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;font-size:14px;color:#2F3A34;\"\u003e\u003cstrong\u003eA safety note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.65;color:#3E4A42;\"\u003eIf you use peanut butter, make sure it's \u003cstrong style=\"color:#2F3A34;\"\u003exylitol-free\u003c\/strong\u003e — xylitol is toxic to dogs. Plain yogurt, pumpkin puree, and wet food are great too.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#F1ECDF;border:1px solid #E3DCC9;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 10px;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#4A6B5E;\"\u003e\u003cstrong\u003eWays to save\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;font-size:14px;line-height:1.6;color:#3E4A42;\"\u003e📦 \u003cstrong style=\"color:#2F3A34;\"\u003ePair \u0026amp; save:\u003c\/strong\u003e the Snuffle Ball and Snuffle Mat — save $15 with our \u003cem\u003eCalm Starter Kit\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.6;color:#3E4A42;\"\u003e🎁 \u003cstrong style=\"color:#2F3A34;\"\u003eFree gift:\u003c\/strong\u003e orders over $35 get our \u003ca href=\"\/products\/dog-licking-mat-slow-feeder-premium-lick-pad-with-suction-cups-for-dog-anxiety-relief-slow-feeder-dog-bowls-pet-placemat\" style=\"color:#4A6B5E;font-weight:bold;\"\u003egreen Slow-Feeder Lick Mat ($19.99)\u003c\/a\u003e free — add it to your cart and it rings up $0.00 at checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:14px;line-height:1.6;margin:18px 0 14px;\"\u003e🧭 \u003cstrong style=\"color:#2F3A34;\"\u003eNot sure this is the right fit?\u003c\/strong\u003e \u003ca href=\"\/pages\/find-your-pets-calm\" style=\"color:#4A6B5E;font-weight:bold;\"\u003eTake our 30-second quiz\u003c\/a\u003e to find your pet's calm.\u003c\/p\u003e\n\u003cp style=\"font-size:13.5px;color:#4A554D;margin:0;border-top:1px solid #E9E2D2;padding-top:14px;\"\u003e✅ \u003cstrong\u003e30-day happiness guarantee\u003c\/strong\u003e · 🔒 Secure checkout · 🚚 Free shipping over $30\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MellowPaw","offers":[{"title":"Gray","offer_id":47511871619302,"sku":"CJPB217355701AZ","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":47511871586534,"sku":"CJPB217355702BY","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/0136\/0358\/files\/hf_20260711_173956_eedbbc49-a80e-4acb-8739-6bb29156af31.png?v=1783791733"},{"product_id":"snuffle-ball","title":"Snuffle Ball — Calming Foraging Toy","description":"\u003cdiv style=\"font-family:Arial,Helvetica,sans-serif;color:#4A554D;\"\u003e\n\u003cp style=\"font-family:Georgia,'Times New Roman',serif;font-size:22px;line-height:1.3;color:#2F3A34;margin:0 0 10px;\"\u003e\u003cstrong\u003eTire out a restless dog in 20 minutes — no walk required.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;margin:0 0 18px;\"\u003eA bored dog doesn't stay bored quietly — they bark, dig, and find your shoes. The MellowPaw Snuffle Ball gives that busy brain a real job: tuck treats into the soft fabric folds and let your dog sniff, forage, and problem-solve. Foraging is naturally calming, so a few minutes of \"work\" leaves them tired, satisfied, and settled.\u003c\/p\u003e\n\u003cdiv style=\"background:#FFFDF8;border:1px solid #E9E2D2;border-radius:14px;padding:4px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eSettles restless energy the natural way\u003c\/strong\u003e — sniffing lowers stress and slows racing minds.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eBurns mental energy fast\u003c\/strong\u003e — 15–20 minutes can tire a dog more than a walk.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eSlows fast eaters\u003c\/strong\u003e — turns gulped treats into a healthy, paced hunt.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eFolds flat \u0026amp; machine washable\u003c\/strong\u003e — easy to refresh and store.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🐾 \u003cstrong style=\"color:#2F3A34;\"\u003eVet-informed enrichment\u003c\/strong\u003e — great for puppies, seniors, and crate rest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#E3EBE4;border:1px solid #C9D6CA;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#4A6B5E;\"\u003e\u003cstrong\u003eWhy sniffing works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.65;color:#3E4A42;\"\u003eSniffing is a dog's native language — focused nose-work naturally lowers heart rate and redirects anxious energy into calm problem-solving. It's one of the four pillars of enrichment our whole store is built on: lick, sniff, work, rest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#F1ECDF;border:1px solid #E3DCC9;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#4A6B5E;\"\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.8;color:#3E4A42;\"\u003e\u003cstrong style=\"color:#2F3A34;\"\u003e1.\u003c\/strong\u003e Scatter kibble or treats into the folds.\u003cbr\u003e\u003cstrong style=\"color:#2F3A34;\"\u003e2.\u003c\/strong\u003e Let your dog sniff and forage.\u003cbr\u003e\u003cstrong style=\"color:#2F3A34;\"\u003e3.\u003c\/strong\u003e Watch the restlessness melt into calm focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#FFFDF8;border:1.5px dashed #5F8575;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;font-size:14px;color:#2F3A34;\"\u003e\u003cstrong\u003eThe honest part\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.65;color:#3E4A42;\"\u003eThis is a foraging toy, not a chew toy. If your dog's first instinct is to shred fabric rather than sniff, supervise closely — and if it's just not their thing, the \u003cstrong style=\"color:#2F3A34;\"\u003e30-day happiness guarantee\u003c\/strong\u003e has you covered.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#F1ECDF;border:1px solid #E3DCC9;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 10px;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:#4A6B5E;\"\u003e\u003cstrong\u003eWays to save\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 10px;font-size:14px;line-height:1.6;color:#3E4A42;\"\u003e📦 \u003cstrong style=\"color:#2F3A34;\"\u003ePair \u0026amp; save:\u003c\/strong\u003e add the Lick Mat and Snuffle Mat and save $15 with the \u003cem\u003eCalm Starter Kit\u003c\/em\u003e — or meet the \u003ca href=\"\/products\/calm-pup-kit-heartbeat-plush-snuffle-ball-lick-mat\" style=\"color:#4A6B5E;font-weight:bold;\"\u003eCalm Pup Kit\u003c\/a\u003e: snuffle ball + heartbeat plush + lick mat for $59.99.\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.6;color:#3E4A42;\"\u003e🎁 \u003cstrong style=\"color:#2F3A34;\"\u003eFree gift:\u003c\/strong\u003e orders over $35 get our \u003ca href=\"\/products\/dog-licking-mat-slow-feeder-premium-lick-pad-with-suction-cups-for-dog-anxiety-relief-slow-feeder-dog-bowls-pet-placemat\" style=\"color:#4A6B5E;font-weight:bold;\"\u003egreen Slow-Feeder Lick Mat ($19.99)\u003c\/a\u003e free — add it to your cart and it rings up $0.00 at checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-family:Georgia,'Times New Roman',serif;font-size:18px;color:#2F3A34;margin:22px 0 10px;\"\u003e\u003cstrong\u003eCommon questions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdetails style=\"border:1px solid #E9E2D2;border-radius:10px;padding:12px 16px;margin:0 0 8px;background:#FFFDF8;\"\u003e\u003csummary style=\"font-size:14px;color:#2F3A34;font-weight:bold;cursor:pointer;\"\u003eIs it safe for aggressive chewers?\u003c\/summary\u003e\u003cp style=\"font-size:14px;line-height:1.6;margin:10px 0 0;\"\u003eThe Snuffle Ball is for foraging, not chewing — always supervise, and remove it if your dog tries to chew the fabric.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border:1px solid #E9E2D2;border-radius:10px;padding:12px 16px;margin:0 0 8px;background:#FFFDF8;\"\u003e\u003csummary style=\"font-size:14px;color:#2F3A34;font-weight:bold;cursor:pointer;\"\u003eWhat size dogs is it for?\u003c\/summary\u003e\u003cp style=\"font-size:14px;line-height:1.6;margin:10px 0 0;\"\u003eAll sizes — small dogs forage the outer folds, larger dogs dig deeper.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border:1px solid #E9E2D2;border-radius:10px;padding:12px 16px;margin:0 0 8px;background:#FFFDF8;\"\u003e\u003csummary style=\"font-size:14px;color:#2F3A34;font-weight:bold;cursor:pointer;\"\u003eHow do I clean it?\u003c\/summary\u003e\u003cp style=\"font-size:14px;line-height:1.6;margin:10px 0 0;\"\u003eMachine washable — cold gentle cycle, air dry.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp style=\"font-size:14px;line-height:1.6;margin:18px 0 14px;\"\u003e🧭 \u003cstrong style=\"color:#2F3A34;\"\u003eNot sure this is the right fit?\u003c\/strong\u003e \u003ca href=\"\/pages\/find-your-pets-calm\" style=\"color:#4A6B5E;font-weight:bold;\"\u003eTake our 30-second quiz\u003c\/a\u003e to find your pet's calm.\u003c\/p\u003e\n\u003cp style=\"font-size:13.5px;color:#4A554D;margin:0;border-top:1px solid #E9E2D2;padding-top:14px;\"\u003e✅ \u003cstrong\u003e30-day happiness guarantee\u003c\/strong\u003e · 🔒 Secure checkout · 🚚 Free shipping over $30\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MellowPaw","offers":[{"title":"L \/ Beige \/ Brown \/ Green","offer_id":47511894360294,"sku":"CJGY1452446-L-Beige brown green","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Beige \/ Brown \/ Yellow","offer_id":47511894393062,"sku":"CJGY1452446-L-Beige brown yellow","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Grey \/ Pink \/ Blue","offer_id":47511894425830,"sku":"CJGY1452446-L-Grey pink dark blue","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Rainbow","offer_id":47511894458598,"sku":"CJGY1452446-L-Rainbow color","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L \/ White \/ Cyan \/ Blue","offer_id":47511894491366,"sku":"CJGY1452446-L-White cyan blue","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L \/ White \/ Cyan \/ Pink","offer_id":47511894524134,"sku":"CJGY1452446-L-White cyan pink","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L \/ White \/ Red \/ Blue","offer_id":47511894556902,"sku":"CJGY1452446-L-White red blue","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L \/ White \/ Red \/ Green","offer_id":47511894589670,"sku":"CJGY1452446-L-White red green","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Yellow \/ Blue \/ Pink","offer_id":47511894622438,"sku":"CJGY1452446-L-Yellow blue pink","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Yellow \/ Orange \/ Brown","offer_id":47511894655206,"sku":"CJGY1452446-L-Yellow orange brown","price":19.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Yellow \/ Orange \/ Green","offer_id":47511894687974,"sku":"CJGY1452446-L-Yellow orange green","price":19.99,"currency_code":"USD","in_stock":true},{"title":"S \/ Beige \/ Brown \/ Green","offer_id":47511894720742,"sku":"CJGY1452446-S-Beige brown green","price":15.99,"currency_code":"USD","in_stock":true},{"title":"S \/ Beige \/ Brown \/ Yellow","offer_id":47511894753510,"sku":"CJGY1452446-S-Beige brown yellow","price":15.99,"currency_code":"USD","in_stock":true},{"title":"S \/ Grey \/ Pink \/ Blue","offer_id":47511894786278,"sku":"CJGY1452446-S-Grey pink dark blue","price":15.99,"currency_code":"USD","in_stock":true},{"title":"S \/ Rainbow","offer_id":47511894819046,"sku":"CJGY1452446-S-Rainbow color","price":15.99,"currency_code":"USD","in_stock":true},{"title":"S \/ White \/ Cyan \/ Blue","offer_id":47511894851814,"sku":"CJGY1452446-S-White cyan blue","price":15.99,"currency_code":"USD","in_stock":true},{"title":"S \/ White \/ Cyan \/ Pink","offer_id":47511894884582,"sku":"CJGY1452446-S-White cyan pink","price":15.99,"currency_code":"USD","in_stock":true},{"title":"S \/ White \/ Red \/ Blue","offer_id":47511894917350,"sku":"CJGY1452446-S-White red blue","price":15.99,"currency_code":"USD","in_stock":true},{"title":"S \/ White \/ Red \/ Green","offer_id":47511894950118,"sku":"CJGY1452446-S-White red green","price":15.99,"currency_code":"USD","in_stock":true},{"title":"S \/ Yellow \/ Blue \/ Pink","offer_id":47511894982886,"sku":"CJGY1452446-S-Yellow blue pink","price":15.99,"currency_code":"USD","in_stock":true},{"title":"S \/ Yellow \/ Orange \/ Brown","offer_id":47511895015654,"sku":"CJGY1452446-S-Yellow orange brown","price":15.99,"currency_code":"USD","in_stock":true},{"title":"S \/ Yellow \/ Orange \/ Green","offer_id":47511895048422,"sku":"CJGY1452446-S-Yellow orange green","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/0136\/0358\/files\/hf_20260711_163849_c3e718db-8c8c-44ee-9508-3a70dd6dc768.png?v=1783788250"},{"product_id":"first-nights-kit","title":"First Nights Kit — Heartbeat Plush + Lick Mat","description":"\u003cdiv style=\"font-family:Arial,Helvetica,sans-serif;color:#4A554D;\"\u003e\n\u003cp style=\"font-family:Georgia,'Times New Roman',serif;font-size:22px;line-height:1.3;color:#2F3A34;margin:0 0 10px;\"\u003e\u003cstrong\u003eEverything for night one — in one box.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;margin:0 0 18px;\"\u003eThe \u003ca href=\"\/products\/accompanying-sleep-toy-dog-interactive-heartbeat-plush-toy\" style=\"color:#4A6B5E;font-weight:bold;\"\u003eHeartbeat Plush\u003c\/a\u003e gives them something to settle against at night; the \u003ca href=\"\/products\/2-in-1-lick-mat-treat-puzzle\" style=\"color:#4A6B5E;font-weight:bold;\"\u003e2-in-1 Lick Mat\u003c\/a\u003e gives their daytime energy a calm outlet. Together — the first-week routine, for $5 less than buying them separately.\u003c\/p\u003e\n\u003cdiv style=\"background:#FFFDF8;border:1px solid #E9E2D2;border-radius:14px;padding:4px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e🫠 \u003cstrong style=\"color:#2F3A34;\"\u003eHeartbeat Plush ($34.99)\u003c\/strong\u003e — a real-feel pulse and a soft body to press into for the crate and first nights.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e👅 \u003cstrong style=\"color:#2F3A34;\"\u003e2-in-1 Lick Mat \u0026amp; Treat Puzzle ($19.99)\u003c\/strong\u003e — licking is a natural calmer; spread a little peanut butter and watch the fidgets melt.\u003c\/p\u003e\n\u003cp style=\"margin:12px 0;font-size:14.5px;line-height:1.6;\"\u003e💰 \u003cstrong style=\"color:#2F3A34;\"\u003e$49.99 together\u003c\/strong\u003e — save $5 vs buying separately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background:#FFFDF8;border:1.5px dashed #5F8575;border-radius:14px;padding:16px 18px;margin:0 0 16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;font-size:14px;color:#2F3A34;\"\u003e\u003cstrong\u003eThe honest part\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.65;color:#3E4A42;\"\u003eThese are comfort aids, not cures — some pets bond with the plush on night one, some take a few nights, and licking helps settle most (not all) dogs. If it's not right for yours, the 30-day happiness guarantee covers the whole kit. Prefer just the plush? \u003ca href=\"\/products\/accompanying-sleep-toy-dog-interactive-heartbeat-plush-toy\" style=\"color:#4A6B5E;font-weight:bold;\"\u003eIt's $34.99 on its own\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:13.5px;color:#4A554D;margin:0;border-top:1px solid #E9E2D2;padding-top:14px;\"\u003e✅ \u003cstrong\u003e30-day happiness guarantee\u003c\/strong\u003e · 📦 Ships in 1–2 days, arrives in about 7–14 days, tracked — items may arrive in separate packages\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MellowPaw","offers":[{"title":"Default Title","offer_id":48040894791910,"sku":"MP-KIT-FIRSTNIGHTS","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/0136\/0358\/files\/hf_20260725_020516_c84bd2df-8996-449e-94d4-e263177cfbb8.png?v=1784945605"}],"url":"https:\/\/mellowpaw.org\/collections\/new-pet-start-here.oembed","provider":"MellowPaw","version":"1.0","type":"link"}